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Saudi Arabia to sponsor Women’s World Cup
The Women’s World Cup being hosted by Australia and New Zealand in July and August risks being overshadowed by Fifa’s decision to make Saudi Arabia’s tourist board one of the official sponsors of the tournament.
The deal has been agreed under Fifa’s new “commercial partnership structure” dedicated to developing revenues specifically for the women’s game, with funds generated from the World Cup going back into the sport. There will be some scepticism over the suitability of the arrangement, owing to repression of women’s freedoms in the Gulf state.
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