Friday, 1 April 2022

Morrison government’s advertising spend tops Coles and McDonald’s

Coalition spent $145m on advertising last financial year, with defence recruiting and Covid vaccines among biggest campaigns

The federal government spent more money on advertising last financial year than McDonald’s and Coles, new research suggests, prompting calls for greater oversight on taxpayer-funded public campaigns.

A new paper from progressive think tank the Australia Institute scrutinises government spending on “campaign advertising” – a repeated series of ads to promote important messages.

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from World news | The Guardian https://ift.tt/NSuJDW2

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