Tuesday, 2 April 2019

Ads about bus stop harassment and 'bonus wives' normalise sexism | Rosebell Kagumire

In the race to attract customers, Ugandan firms show scant regard for the intimidation faced by women on a daily basis

Uganda’s leading telecom company MTN has launched a new advert. It depicts a scene at a city bus stop, which in Uganda we call a stage.

A man approaches the stage, where two women are sitting on benches, one either end. Before he takes his seat between them, he launches into some forced conversation with one of the women reading a magazine. Before the woman responds, the man moves closer to her. The second woman looks on, perhaps just curious, but perhaps concerned.

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from World news | The Guardian https://ift.tt/2UoAZ5Y

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